Real-time location services provide situational awareness and assists with safety & security measures in emergency situations. Knowing real-time occupant location and corresponding occupant profile is invaluable in decision making. Understanding occupant foot traffic while on premise provides valuable insights into crime investigations. Remote awareness is also instrumental to effectively managing employees, contractors & maintenance staff. Presence analytics aides in meeting compliance standards and in reducing insurance premiums.
Real-time location services not only maximize marketing investments but also help optimize store operations. Knowing real-time visitor location enables the ability to provide targeted advertisements, customer loyalty programs and promotions. Visitor location can also be leveraged to determine conversions and bounce rates, which are useful in measuring the success of marketing campaigns. Being able to quickly locate maintenance, retail or security staff is instrumental in effective premise management.
By enhancing presence analytics and location services with Social WiFi services, customer profiles can be collected and leveraged to further customize the retail experience. Kiana’s Social WiFi offering provides a captive portal with Facebook and email login options. Customers who opt-in, share profile information that can be utilized for monitoring shopper behaviors, target marketing and customized promotions.
Customer engagement starts with knowing your customers. Kiana’s engagement engine is continually collecting and assessing data needed to understand and influence shopping behavior. Collection of customer conversion, bounce rates, merchant survey data, and marketing campaign results provides actionable intelligence for better decision.
Turn your visitors into
Real-time location trends, foot traffic analytics and visitor stats such as dwell time, frequency and duration of visits.
Locator filters for maintenance staff, employees, security personnel and VIP customers.
Heat Map & Traffic flows
Real-time automated heat maps based on floor-plan imports. Visitor density, flow analysis and visitor trilateration.
Captive portal with Facebook/email login. Logo, terms & conditions, and opt-in customization.
Engage directly with customers via targeted advertisements, surveys and loyalty programs based on collected customer profile.
Built-in reports for common use-cases. Highly customizable for specific business needs.