With heavy foot-traffic and large square footage, densely populated theme parks can be a challenging environment to manage.
Understanding visitor behavior is essential in optimizing park operations and maximize space utilization.
Leverage visitor foot traffic, dwell times and density heat-maps to improve visitor experience.
Determine more and less popular areas in real-time to direct mobile sales vendors and targeted marketing.
Offer Social-WiFi login to captive visitor profile. Run social, mobile, and email marketing campaigns to enhance marketing and bring back visitors.
Disorganized queuing, long waiting times and disconnected services lead to a poor customer experience and ineffective operations, affecting your business profits and exposing key service areas to unnecessary safety risks. Kiana visitor management solutions can help you address these issues by:
Improve emergency & evacuation planning based on typical
foot-traffic and historical density heat-maps.
Uses your existing camera and Wi-Fi infrastructure.
Enables next generation sensors in BLE LED lightbulbs Integrates with People counting and security cameras.
Reassign food and beverage carts to high density areas quickly.
Inﬂuence guests to visit other areas of park through offers.
Cut operating costs by allowing rides and stores to be opened or closed based on visitor density.
Provide real-time location-targeted food and merchandise promotions.
Generate qualiﬁed marketing list with zero cost of acquisition.
Engage fans to promote brand within their social circles.
“We hoped to detect about 30% of visitors, but it turns out more like 60-80% of visitors have Wi-Fi enabled on their phones, this gives us amazing data for making real-time decisions about where to position mobile carts, or even which rides should be running immediately after park opening.”
- IT Manager, Theme Park